Connecting our Resources

Your growth depends on your ability to maximize resources and opportunities. GE —a global leader delivering local solutions—provides both. GE's global resources and reputation help solve some of the toughest challenges in the world's most critical industries. Our Channel program can support your goals with a foundation of reliable GE products and services and a vast array of resources.

Business is booming. All over the world, GE is serving customers—customers in the communities where you do business—in new and innovative ways. Now, more than ever, we're looking to form strong, mutually beneficial relationships with companies that are tuned in to their local customers' needs.

In fact, we rely on our Channels. One of your key strengths is your diversity, in size and scope. Together, we can help commercial, industrial and government businesses meet their goals.

As the volume of our business grows, so does our desire to direct the flow of business into your community. After all, things get done faster and more efficiently on the ground.

Our success is your success. Become an extension of GE by selling and distributing our proven portfolio and harnessing the power of what we can provide.

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What We Offer

Along with GE's worldwide brand recognition and financial stability, our Channels receive comprehensive sales support, engineering resources and an array of programs, promotions and practices to help grow your business. We offer a full range of support and value-added benefits to demonstrate our commitment to you.

Channel Benefits



  • Dedicated Channel sales representatives from GE
  • GE engineering resources for technical and product support
  • Access to our Channel portal, GE websites and online tools
  • Channel ecosystem of global resources, infrastructure, programs, and processes


  • Flexible pricing—rebates, incentives and discounts
  • GE-branded sales collateral available on demand
  • Advertising opportunities using the GE brand—with GE business approval
  • Six Sigma quality assurance practices for GE products and services

Training, Certifications & Events

  • Interactive eLearning courses to stay up-to-date on GE products and services
  • Classroom training on GE products and services available and held at GE factory locations or regional training centers
  • Online compliance and integrity training
  • Opportunities to learn and collaborate at GE tradeshows, summits and seminars


Solving Customer's Challenges

Solving Customer's Challenges


GE is at work connecting people and ideas everywhere to create advanced technologies for powering a cleaner, more productive world. Solving our customers' toughest challenges is at the center of our business, as we build powerful partnerships that help achieve mutual growth and success. With a commitment to quality and innovation, the company continues to invest in breakthrough ideas that can be scaled to help our customers be more competitive and strengthen local capability to support economic growth.

The businesses of GE Energy Connections, GE Oil & Gas, and GE Power & Water— are at work with more than 100,000 employees in over 100 countries. Our diverse portfolio of product and service solutions and deep industry expertise are helping customers solve their challenges locally.

We serve the needs of the energy industry including coal, oil, natural gas and nuclear energy; renewable resources such as water, wind, solar and biogas; as well as grid modernization and energy connections technologies. We also offer integrated solutions to serve energy- and water-intensive industries such as mining, metals, marine, petrochemical, food & beverage, unconventional fuels, and other industrial sectors.


Expanding Your World

You have a tremendous amount of sales and distribution expertise. We want to tap into your knowledge and develop a strategic relationship to increase your business effectiveness. We have four distinctive types of Channels.

Types of Channels


1 - Distributor: Stock and resell GE products & services

2 - Reseller: resell GE products and services

3 - Value-added Reseller: enhance GE products & services and sell them as solutions

4 - Representative: facilitate sale of GE products & services


Our Compliance Brand

Embracing Compliance as a Differentiator...


GE is committed to maintaining a world-class compliance culture wherever we operate—and to being recognized for it, internally and externally. In fact, GE's commitment to perform with integrity is instilled in every employee and is a non-negotiable expectation of behavior for both employees and our Channel representatives. Nothing, including "making the numbers" or satisfying a customer, is more important than the Company's integrity.

At the heart of GE's integrity program is The Spirit & The Letter, a code of conduct and set of policies that cover our integrity commitments on critical subjects and risk areas. These mandates are supported by a system of comprehensive processes, policies, communications and training that strives to enable transparency and provides direction on how to make the shared commitment to integrity actionable.

GE's Infrastructure Compliance Center provides our Channels around the world with access to online Integrity Compliance Training—anytime, anywhere.


  • A common vision - to create world-class integrity programs.
  • A common objective - to prevent…to detect…and to respond to any and all compliance issues.
  • A common strategy - to execute the fundamental processes that achieve our vision and objective to maintain a world-class compliance culture.

"Be honest, fair and trustworthy in all of
your GE activities and relationships."

The Spirit


"Obey the applicable laws and regulations..."

The Letter